Async Coaching
Async Coaching Pricing: How to Package the Offer
Async coaching sits between a course and 1:1, so it should be priced there too. How to package and price an async offer by outcome, not by hours.
The cleanest way to think about async coaching pricing: it is the premium offer between a course and 1:1, so it should be priced between them. More than content, less than your full live calendar.
Price the outcome, not the hours
Live coaching is priced by the hour because the hour is the constraint. Async coaching removes that constraint, so pricing by time makes no sense. Price by the transformation: what the client can do or feel at the end of the program. That framing also protects your margin, because your delivery cost does not rise hour-for-hour with each client.
Package it as a clear program
A defined program is easier to sell than open-ended access. Give it a length and an outcome (“8 weeks to a steadier sleep routine”), a clear loop (check in, receive a personalized session, apply, repeat), and a visible finish line. Completion is part of the product, and a finish line helps people reach it. See how async coaching works in practice.
Tiers that make sense
A simple structure: a core async program at the center, an optional higher tier that adds a few live sessions for those who want them, and possibly a lighter entry tier for self-starters. Avoid more than three tiers; choice overload kills conversions.
Why you can charge more than a course
A course is the same for everyone and most people never finish it. Async coaching adapts to the individual and builds in accountability, so it actually gets used and gets results. You are not selling information; you are selling guided application of a method clients trust. That is worth a premium, and it is the reason async pricing lands above course pricing without apology.
Frequently asked questions
How should I price async coaching? +
Price it between your course and your 1:1, and anchor on the outcome and the personalization, not on hours. Buyers are paying for guided application of your method, which is worth more than content and is not capped by your calendar the way 1:1 is.
Should async coaching be a subscription or a fixed program? +
Both work. A fixed-length program (for example 8 weeks) is easiest to sell and to deliver on a clear outcome. A subscription suits ongoing support. Many coaches start with a defined program and add a continuation option.
Won't clients expect it to be cheap because it is not live? +
Only if you sell it as cheaper content. Sell it as personalized guidance with accountability and a real result. Clients pay for the outcome and the relationship, not for whether you were on a call.