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asynccoaching

About

Building online things since 1999. This is just the next one.

I built my first website in 1999, when most coaches were still printing flyers. I have made a living from online businesses since 2009, when I co-founded MosaLingua, a language learning company I later sold. I shipped one of the first mobile language learning apps in 2010, before "there's an app for that" was a slogan.

I started using AI for real content production in 2021, two years before ChatGPT made it mainstream. And in 2023, after a year living on a sailboat with friends, I settled in Catalonia and started building slower, more intentional projects.

Async coaching feels like the same kind of early-mover shift as mobile apps in 2010. The technology is ready, the market has not caught up yet, and the people who move first will define the standard. I keep building these things because the craft is what I love. After 25 years of it, I still open my laptop in the morning happy.

If we work together, you get someone who has watched this industry change five times and was early to each turn.

Samuel Michelot

Based in Catalonia, Spain

Background Software engineer, EdTech founder

First website 1999

MosaLingua Co-founded 2009, sold

AI content work Since 2021

Track record

The things I built before this.

1999

First website

Started building for the web before most of my friends had email. That curiosity has not gone away.

2009 — sold

MosaLingua

Co-founded a language learning company that grew to millions of users across mobile, web, and video. Sold it. Learned everything about building digital products people actually use.

2024 — active

MyInnerCenter

Built a fully async inner healing program with a small team of therapists. Nearly 100% of clients complete the program. The first live proof of the async coaching engine.

Work with me

Think we are aligned?

Tell me what you are building. Two minutes by video, voice, or text. No calendar needed.